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Mitsubishi has a long history in the automotive industry, tracing back to its first series-production automobile, the Model A, in 1917. In 1970, the automotive division of Mitsubishi Heavy Industries became its own entity, Mitsubishi Motors Corporation. In the United States, the brand was initially sold under the Dodge name as the Colt and Ram 50. However, in 1981, Mitsubishi was introduced to the American market as its own brand.
Known for their affordability and fun-to-drive nature, Mitsubishi vehicles provide a great value to their customers. The company's lineup includes a variety of cars, SUVs, and crossovers, such as the Mirage, Outlander, Outlander Sport, and Eclipse Cross. In addition to being budget-friendly, Mitsubishi vehicles are also designed to be durable and reliable.
Mitsubishi faces competition from other Japanese automakers such as Nissan, Honda, and Subaru, but the company has been able to differentiate itself by offering longer new-vehicle warranties than many of its rivals. Overall, Mitsubishi's unique blend of spirited performance, inspired design, and durability has made it a popular choice for budget-conscious car shoppers.
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